Luka Dončić and Jordan Brand Extend Their Partnership Through 2029

Dallas Mavericks superstar Luka Dončić has inked a new contract extension with Jordan Brand through 2029. The new deal is built on three core pillars: building deeper connections with consumers, commitment to purpose-driven work and social impact and embracing technology and innovation through Luk.AI.Through the first pillar, the Slovenian hooper will continue to engage with fans through more product releases and storytelling. Dončić currently has a duo of Jordan signature silhouettes under ...